02. Branding & Logo Design
The logo mark is strong, simple and modern. Taking the ‘Z’ from Zeit, and cleverly designing the shape into a hexagon, creates a bold and memorable logo.
Using a blue gradient really emphasises the ‘technology’ style and pops out against light and dark backgrounds. The font used is also strong, minimal and easy to read.
The logo design can be used in portrait and landscape formats and also on light and dark backgrounds which is important when using multiple marketing channels such as web, social and print.