The Market Harborough Chamber of Trade and Commerce

Client: The Market Harborough Chamber of Trade and Commerce
Date: September 2020
Services: Web Design/Development

01. Brief

The Market Harborough Chamber of Trade and Commerce were looking for a new website that aims to attract new members to the chamber by highlighting the benefits and providing useful local information.

Website:

The design of the website needed to improve engagement, inspire, educate and inform visitors/members.

02. Web Design & Development

After the discovery sessions, together with the client, we identified that the website needed to be:

  • Clear and simple, making it easy to digest information
  • Easy to navigate
  • Modern design
  • Consistent with the brand identity and ethos
  • Approachable and informative
  • Interactive yet easy to use
  • Engaging but clean and intuitive
  • Have the ability to edit and add new members and other content such as events/news.

The old website was quite basic in terms of layout, design elements and user experience. These are important factors when looking at achieving the above and something that will take the lead focus.

The primary objective of attracting new members (and engaging current members) was always at the forefront of each aspect and design decision. The client also has the ability to update and create new member profiles and other content easily.

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