02. Web Design & Development
After the discovery sessions, together with the client, we identified that the website needed to be:
- Clear and simple, making it easy to digest information
- Easy to navigate
- Modern design
- Consistent with the brand identity and ethos
- Approachable and informative
- Interactive yet easy to use
- Engaging but clean and intuitive
- Have the ability to edit and add new members and other content such as events/news.
The old website was quite basic in terms of layout, design elements and user experience. These are important factors when looking at achieving the above and something that will take the lead focus.
The primary objective of attracting new members (and engaging current members) was always at the forefront of each aspect and design decision. The client also has the ability to update and create new member profiles and other content easily.