Sahara music branding and logo design


SAHARA is one of the most exclusive electric string quartets in London, performing with saxophonist Sarah Louise Ings. This female string group with saxophone plays a mix of classical, pop and tango music, inspired by the likes of Vitamin String Quartet, Bond Electric String Quartet and Electric Violinist Vanessa Mae.

Client: SAHARA
Date: September 2018
Services: Branding & Logo Design, Web Design

01. Brief

SAHARA Music was looking for a classic, elegant but modern redesign of their brand identity.

It was important to combine and strike the correct balance between traditional and modern styles to create something original.

02. Branding & Logo Design

After presenting a number of different concepts and ideas to SAHARA, we narrowed down the favourites and refined one of the ideas until we were left with a winner.

SAHARA’s new logo and brand is successful in showing their high-end quality in the music industry and portrays modernism, elegance and boldness.

Sahara music branding and logo design
Branding for Sahara Music
Sahara music branding and logo design
Sahara music branding and logo design

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