web design Leicester

Red Monkey Play

Red Monkey Play are learning development specialists who design, manufacture and install outdoor wooden play equipment for schools and nurseries.

Client: Red Monkey Play
Date: December 2018
Services: Web Design/Development

01. Brief

The team at Red Monkey identified that their website needed a design refresh and modernisation

Red Monkey wanted their website to work harder for them in order to increase leads and sales. We put together a proposal outlining how we would achieve this.

02. Web Design & Development

We designed and developed a new website for Red Monkey Play that converted more leads and sales from the increased traffic coming to the site. How did we do this?

Design Style:

  • Using clean and engaging design elements that are consistent with the Red Monkey brand identity
  • User-focused design techniques to encourage the website visitor to find what they need and also explore other areas of the website should they wish to do so

User Experience / Conversion:

  • Improving the way visitors use the site so that they can access the information they want to see, quicker.
  • Always providing a call-to-action (CTA) to prompt the visitor to make contact using various means of contact
  • Strategically placed content and visitor journeys is considered through the design & build to increase conversions and user experience

Dynamic Content:

  • Using a combination of design and user experience techniques, we let the content do the talking and enabled new content to be automatically be displayed in the relevant and crucial parts of the website
  • For reasons such as trust, SEO and content marketing, the website now has a strong focus on new and dynamic content

Allowing Red Monkey to add new content:

By using a CMS to build the website upon, we made it possible for Red Monkey to add new and update existing content when they need to. We provided training on how to update key areas of the website such as case studies, products, and blog posts easily and quickly by using pre-made templates and global sections.


What Red Monkey Said

We worked with closely with the team at Red Monkey and here is what they said.

5 Star Web Design Company

Great working with Whimsie Creative. Jordan Stimpson helped our company not only with designing the website but also with the hosting issue. He clearly and concisely went through the various options which then enabled us to make an informed decision on a difficult issue. The transition was smooth with no problems. The website is now up and running and we are receiving lots of compliments.

Kully Chatrik Business Development Manager - Red Monkey Play

We have been so impressed with the work that Whimsie Creative put into our new website. Jordan Stimpson designed our new website - made it modern, clear and easy to use. Work was done in a timely fashion and at a high standard. In fact, he went the extra mile by being available whenever we needed him and worked late to achieve our objectives. Each step of the way we discussed each page and added in the various elements that we wanted, and we have ended up with a website that has exceeded our expectations. The website is now up and running and we have had many compliments from our customers. I would highly recommend Jordan and would not hesitate to use Whimsie Creative again for any design work.

Martyna Sochi Head Designer - Red Monkey Play

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