Private Tutor Harborough

A new tuition business based in the Leicestershire area offering small-group tutoring and education.

Client: Private Tutor Harborough
Date: June 2019
Services: Branding & Logo Design, Web Design, Graphic Design

01. Brief

Having viewed some of our past work, Private Tutor Harborough enquired about a combination of services; branding & logo design, flyer & business card design and website design & build.

Following an intial discovery discussion, we were able to align on the visual direction before proceeding with the work. This allows for a more streamlined process and but ultimately to achieve and surpass expectations on deliverables.

02. Branding & Logo Design

Together with Private Tutor Harborough, we collated a list of words that described the brand, ethos and values of the business.

From this we designed 3 brand concepts, each presented with realistic mock-up scenes so they could easily visualise how the brand would look in the real world.

After the ideas were presented, a concept was chosen. Private Tutor Harborough instantly fell in love this concept and couldn’t wait to launch with their new brand identity.

We provided Private Tutor Harborough with the logo files in all colour variations, logo lockups, social media and monogram formats to be used across mulitple marketing channels.

03. Web Design & Development

Now that the brand identity had been developed, it was time to create the website.

Following on from the initial research, we continued to work with Private Tutor Harborough to ascertain what it was they wanted from their website and how it should work for them.

The website needed to:

  • be easy to navigate
  • be easy to digest key information
  • be clear and simple
  • portray the brand identity
  • make it easy to enquire or make contact
  • fast loading
  • profressional and trustworthy
  • Google friendly

04. Graphic Design

To help with local marketing efforts, Private Tutor Harborough needed a flyer to be created.

Using the new brand identity and website content, we produced an engaging design and organised the printing.

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