web design leicester

Lyontech Engineering

An innovative gas purification company based in north Wales wanted a brand refresh and a new, responsive and modern website. LyonTech Engineering gave me full creative license and they loved what I proposed to ignite their efforts across multiple marketing channels.

Client: Lyontech Engineering
Date: March 2018
Services: Website Design/Development, Branding, Graphic Design

01. Brief

To reflect Lyontech’s innovative business, they wanted a new brand identity and a modern, slick and responsive website to generate leads and offer important information for visitors to find.

After the first meeting, we produced a clear structure and timeline for both the branding and website design & development so that the project could be delivered on time and achieve their business goals.

02. Web Design & Development

With the rise of mobile & tablet browsing, we ensured the website design was responsive to all types of devices.

Consistent with Lyontech’s new branding identity and style, the website design also deserved to have a strong identity and a clean & modern layout. With a focus on the services they provide, the website is also concentrated on converting visitors to the website to the contact us page and to make an enquiry.

03. Branding & Logo Design

Lyontech’s new brand logo takes on a contemporary and strong style using modern and well-designed typography.

The icon symbolises the industry in which they are in and also acts as a stand-alone brand icon. The colour palette chosen emphasises innovation and gives a sense of purity and quality.

The Logo

04. Graphic Design

As a local business, using email marketing as a form of advertising was a no-brainer. Email marketing is one of the most cost-effective ways of getting for Emerson & Wests to get in front of other local businesses in promoting their corporate lunch services.

The response was from this email campaign was a great success. Business lunch enquiries started to come through online which then produced a steady income of enquiries of this nature.

Marketing Collaterol

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