01. Brief
Atria Digital knew they needed a brand identity that reflected their core values as a company.
The logo design, colour palette and branding elements needed to portray honesty, warmth and integrity as well as industry expertise, innovation and quality.
02. Branding & Logo Design
The logo mark is created by merging the letters ‘a’ and ‘d’ which gives us an approachable, modern and elegant logo design.
The colour palette with the help of supporting elements emphasises brand personality such as honesty, integrity and warm and still delivers the relevance to the digital marketing industry be using a gradient effect.
The logo design can be used in portrait and landscape formats and also on light and dark backgrounds which is important when using multiple marketing channels such as web, social and print.
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