Client: Associate
Date: June 2021
Services: Web Design/Development

01. Brief

Associate, founded by University of Lincoln Business and Management graduates Declan Kitching and Luke Wright needed a website to help promote their new app designed to improve students’ engagement and collaborative work whilst in education.


Associate provided initial designs of the app and their branding so that Whimsie could take this and develop further in the website design. The website needed to clean, simple and easy to navigate but with a slick and modern design.

02. Web Design & Development

In our research workshop, we looked at competitors sites, other apps and brands that we could draw inspiration from and established a clear design direction.

Finding patterns and techniques used by the most popular apps in the world, we took these and implemented them into our own designs and development of the website.

The minimal and modern design coupled with a limited colour palette allows the content to be easily digested whilst keeping the user engaged from page to page.

With Associate being an app-based start-up, the mobile version of the website needed to look and feel just like the desktop version but easy to use as well.

We’re super happy that we ticked all the boxes and the team at Associate are over the moon with the end result.

We are now working with Associate on their social media visuals.

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