02. Branding & Logo Design
The aim of the branding was to convey that Agora worked with top british schools. The focus words being high-end, exclusive, desierble but also friendly, approachable and modern, whislt still maintain a traditional style.
I designed 3 strong brand concepts that all hit the breif in their own ways, each presented with realistic mock-up scenes so they could easily visualise how the brand would look in the real world.
A concept was chosen after the ideas were presented. I provided Agora with the logo files in all colour variations, logo lockups, social media and monogram formats to be used across mulitple marketing channels.