A website can provide your business with many advantages, more so when everybody is going online as their first point of reference to finding anything from a new pair of runners to the latest news, to tonight’s dinner.
As a business, this makes having your own website crucial to not only get new business but maintain the business you already have.
A website allows you to reach a far wider audience than the physical foot traffic that might pass through your shop or office.
More than that, however, having a website is like having a salesperson working for you 24/7 selling your products and services, who is always positioned right where your customers are looking.
In this article, we will look at the top six reasons why your business needs a website and how having a website can help you grow your business.
1. Increases visibility
As the saying goes; out of sight, out of mind. Visibility is important, more so in the business world where competition can be fierce.
Having your own website can help you make sure you maintain visibility with your audience but it doesn’t stop there; you also need to make sure you rank well and that is where SEO comes in.
In order to increase sales, you need to be exactly where your potential customers are. There are several different strategies you can use here including the farming not hunting strategy.
How does this work? Well, constant exposure will help potential customers remember you the next time a need for your products or services arises; turning them into happy customers.
2. Increases credibility
Having a website with no content is like having a car with no gas. Content can not only help you rank but it can also help you sound authoritative on your subject matter with your audience. Content needs to be uploaded somewhere and this is why websites are important.
Sure you could upload your content to social media, but wouldn’t it be better if that content drove people to your website?
Visibility also creates credibility; if people never heard of you it is going to be very difficult for them to trust you with their business. On the other hand, if you position yourself in the right places, offering the right information you’re going to sound more credible with the right audience; the audience you need to grow your business.
3. Increases profitability
There are numerous ways a website can help you increase your business’ profitability. A website and all of the marketing opportunities a website opens the door to creates what is called a sales funnel.
At the wider end of the funnel are all of those people that somehow interact with you online. At the thinner end are those people you manage to convert into actual sales.
Unlike in shops, where unless you make a sale from each visitor you lose them forever, a website presents other monetisation strategies you can use to help you be more profitable.
From getting visitors to subscribe to mailing lists to selling other products that complement yours through affiliate programs, there are many different ways to become more profitable when you have a website helping you widen the thinner end of the funnel and your profits alike.
4. Create trust
When you add visibility and credibility together, you create trust with your audiences. Regardless of the business you are in, at the end of the day business is all about people and people buy from brands and places they trust.
Having a website shows people that you care about your business and are willing to invest in growing it.
Although having a website is by no means a huge investment, it still goes on to show that you’re serious about growing your business and want to make it easy for your customers to be able to reach you, learn more about what you offer, and get support should this be required.
5. Show what you can do
If seeing is believing, websites can truly turn people into believers. With virtually unlimited potential, websites can easily be used to showcase what you can do for customers including using written or video testimonials or even hosting a portfolio.
Remember, customers don’t necessarily care about your products or services; they care about their problems and having a website makes it that much easier to show them how you can solve their problems.
Blog posts are one way you can easily achieve this where you can share information with your audience to help them learn.
6. Create a brand that sells
When it comes to selecting a service provider or a product, people look at more than just price. People buy into the brand; what does the brand stand for and how it makes them feel? This is why brands such as Apple are so effective at what they do; because they understand the power of branding.
Now because websites are highly customizable you can easily curate the user experience in whichever way you like; gently pushing users to buy or even teasing them with services you offer; the options are quite endless.
Unfortunately, a number of businesses think they can get away with just having a social media profile to cover their web presence requirements.
As it were, this couldn’t be further from the truth as the competition optimises and improve their websites to give customers and potential customers the best online experience possible in a way that makes them want to do business with them.
Social media websites, whilst having a purpose, are not within your control. Companies operating these websites can (and do) change the rules and regulations surrounding such accounts which could wipe out your entire business from the internet in a day unless you have a website you can drive customers to.
Remember, having a website is only the first step. Like any other tool, websites need to be maintained and updated from time to time to make sure they remain as effective as the day they were launched.