The sheer speed at which marketing technologies evolve makes it a challenge for businesses to keep up.
Everything—website platforms, software architectures and frameworks, processes, expenses, and the interaction between marketing and information technology—continues to expand and change at a tremendous pace from year to year.
If you haven’t reviewed your website approach in the previous few years, you may lose some opportunities like getting new clients and keeping existing ones. You may also fail to increase revenue, get your brand message out, or gather analytics.
You may lose money due to inefficiencies such as increased maintenance costs and the time necessary to implement upgrades.
Unfortunately, some business owners believe that once a website is created, there’s not much need to redesign or update it over time. This couldn’t be further from the truth.
As your consumers’ needs evolve, your way of presenting yourself as the solution must change as well.
That’s why it’s important to recognize when and why you might need to redesign your site or build a new one entirely.
Here are some reasons for a redesign that you may not have considered:
Your Mobile Users Might Be Neglected
Whatever the reason—whether the font is too small or the links are difficult to find—a site’s inability to cater to mobile users can become its downfall.
Ensuring your website is optimised for more than just the desktop experience is increasingly critical as consumers use mobile devices to browse. In a mobile-first world, your website must be responsive to provide a consistent user experience.
Mobile phones are now responsible for 7 out of 10 of all internet access. Given the large number of current and prospective new visitors who will be checking out your website on their phones before their PCs, you must optimize the mobile experience to guarantee that your visitors have a favourable and lasting impression of your brand.
Maintaining Consistency Is Essential
Managing many platforms, social media channels, and different content in a digital environment is challenging. Controlling the message across your website, paid media commercials, Facebook, Twitter, and Instagram, to mention a few channels, can be daunting.
Make sure your digital marketing activities have a similar message and a uniform look and feel across all of your platforms and channels so that you can funnel consumers via a single path. It can be perplexing for customers to see one message and design in an email newsletter and something completely different on your site.
Create material for your website that you may use to promote your other digital and non-digital marketing initiatives. When you only have a few seconds to create a first impression, make your marketing efforts as successful as possible by keeping your message and the look and feel of your material consistent across all platforms.
You May Be Missing Out on a Segment of Your Audience
The entirety of your website should not be tailored solely to a very specific demographic. If your objective is to persuade a buyer to purchase a product, consider providing the material that also speaks to those who aren’t ready to buy or have already purchased the product.
Perhaps you could include a sign-up form for advice and information or helpful landing pages that will ultimately assist the consumer through the conversion process. Unless you do, visitors will not return to your website often if the material is not relevant or up to date after completing one activity.
It is also possible that conversion may not occur immediately. In this case, covering all of your bases by creating content relevant to all sorts of consumers will assist in driving genuine conversions. By providing the material that appeals to various audience groups, you can maintain a large visitor base that will remain engaged beyond the primary purpose.
In general, the longer a person spends on your website, the more favourable the impression—and design plays a key role in keeping people on your site. People are more tolerant of well-designed sites, and you may form that initial impression in as little as 50 milliseconds after browsing a web page.
If your website visitors don’t make it beyond the first page of your website, these are substantial numbers that will result in a significant loss in conversions. Even simple improvements to a website’s design may increase visitor engagement, retention, and confidence.
If you are looking for a reliable web design agency in Leicester, you can depend on Whimsie Creative to keep your website up-to-date. We are always on your side to help you increase website conversion, traffic and more. Get in touch today to discuss your next project!