What You Should Know before You Do a Website Overhaul5 min read

A website is one of the most significant investments you can make for your business in today’s climate.

It allows you to reach more people online at the right time of their need for your service or product.

As many know, creating a website takes a lot of steps and amendments until you finally become happy with the output and feel ready to share it with the world.

Sometimes, only upon seeing and finalising your online project is when you start to notice opportunities for improvement.

If you find yourself in this stage with a published website you think requires modifications, do not feel frustrated.

Keep in mind that your audience and their preferences grow over time.

As a result, you must optimise and upgrade your website to meet their needs, which is why RFP exists.

What Is RFP?

Request for Proposal (RFP) is a document that you forward to your prospective web developers that also serves as an invitation to bid on your project.

The document contains the project brief, including the current challenges your platform is experiencing and your website requirements.

How you create your RFP would define the kind of proposal you will receive. Therefore, you need to be straightforward and particular with your specifications if you expect a comprehensive output.

Here are some of the elements that your RFP should contain:

Project Background

What is the story behind your project? Why did you create a site, and what is it for?

Project Specifications

Using a language that everyone would understand, what do you want the improved website to have? What is your anticipated outcome from this project upgrade?

KPIs

How will you measure the website performance’s success? What are your defined and attainable goals for the project? Is it the more traffic or farther reach?

Timeline

You also need to set a clear schedule of when you want to accomplish things. What you decide on should be realistic and achievable with your web designer’s help. Deciding your timing without knowing how long the job will take would only lead to the project’s failure.

Budget

Finally, make sure you allot a realistic budget to accomplish what you want and relay it to your developers.

Other considerations

Define the problem and everything else that the web designer needs to make the project work.

Once that is done, you must also understand how an excellent website looks. Before you send over your requirements for the site, keep in mind the following facts:

Every website has a unique objective and a different audience. Do not wait to have the same website as your inspiration or competition. Your website designer should give you a site that works for your brand, business, and audience and not something they copied from someone else.

Always go back to your target audience. They are the ones you are speaking to and who you need to impress. All your website improvements should be for their benefit.

Make sure to set attainable and realistic goals. Let the website project manager guide you to the right decisions.

Conclusion

Whether you are working with an established web development company or a skilled freelance web designer, they should already know what works and what doesn’t for a business website.

Their proposals should answer all the questions or requests you included in your RFP. More importantly, they should deliver your requirements realistically and reasonably within your required timeframe.

The critical element for this project’s success is the satisfaction of your audience. Therefore, they should be the number one beneficiary of your new website.

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