Plenty of business owners commit the mistake of putting too much focus on their product or service pages. While they’re easier to target keywords and rank better in search engine rankings, it won’t always lead to high conversions.
Before consumers commit to your service, they’re willing to take a few extra clicks to know your brand and recognise what you stand for. You can present these details best through a well-crafted homepage.
Designing the Right Homepage
In today’s digital age, businesses need to be competitive in their products and their customer engagement.
For this reason, many companies are optimising their online platforms to leverage better customer interactions.
Since homepages are essential to the entire framework of your website, it’s crucial to design them as efficiently as possible.
In this article, we’ll list four website elements to focus on as you design your homepage.
1. Simplified Navigation
Once your site visitors have landed on your homepage, you must make it easy to jump to where they have to go. Whether it’s your product or service pages, contact page, or about page, your homepage must link to these landing pages easily.
The more effective your simplified navigation is, the higher your conversion rates will be.
A user-friendly navigation feature should be easy to spot. You can easily implement this by making colour contrasts.
Additionally, you should limit your navigation menus options. Instead, combine dropdown menus to make exploration across pages more seamless.
2. Heightened Branding Elements
You must treat your website as an interactive marketing channel. This is why every second your site visitors spend on your site should entice them to support your brand more.
You can leverage images and video elements to maintain engagement with your site viewers. Besides breaking the tradition of long paragraphs, this also lets you guide them toward essential links and information.
While it’s vital to diversify your homepage’s elements, that doesn’t mean you should invest too much in placing large media files. Keep in mind that bounce rates are related to the size of your pages, so you should optimise your media or use them sparingly.
3. Properly Placed CTAs
Homepages should make it easier for your customers to find your products and services with ease.
Paired with effective navigation, your call to actions (CTAs) need to work well together. Otherwise, you’d be limiting your website’s potential to streamline sales funnels.
Make sure your CTAs have a proper hook to entice site visitors. If they stand out on your website, you’ll have more tools to guide your potential customers down your sales funnel.
4. Responsive Web Design
Most consumers access online platforms by using their mobile devices, so you should consider the viewability of your homepage through a small screen.
This forces you to limit your text blocks and visuals to only the essentials. By incorporating responsive web design, you’ll give your site visitors an easier time browsing your website.
The trick to a compelling homepage isn’t that much of a secret. However, many business owners have difficulty translating the elements into their own websites.
This is why it takes more than good research and proper planning to create a great homepage. If you want to match your creative vision while enhancing your homepage’s performance, you’ll benefit from working with expert website developers.
At Whimsie Creative, we provide innovative solutions to assist businesses with their digital obstacles. We offer effective web design, branding & logo design, Search Engine Optimisation (SEO), PPC and digital marketing for small businesses and more. If you want to work with reliable website designers in Leicester, contact me today!