Web Design for Startups – How to Create a Great Website6 min read

Web design has never been more important than today! As the world finds itself in the Fourth Industrial Revolution, leading various businesses to undergo digital transformations, it has become crucial for brands to capitalise on their website and social media pages to remain relevant and competitive.

The design of your website plays a crucial role in your business’s online success. With more companies trying to attract the attention of the same audiences, your startup has to gain a competitive edge through your web design.

The Best Web Design Tips

However, developing the best startup web design is easier said than done.

Since many, if not most, businesses employ the same practices for their website, it can be challenging to design a site that strikes the right balance between on-trend and original.

If you’ve found yourself in a tricky situation in designing your website, don’t worry!

To help ensure the best user experience and rank higher on search results through your website, follow these web design tips below:

1. Keep Mobile in Mind

With most consumers shopping and browsing online using their smartphones, it’s crucial to consider how your website looks on smaller screens.

When developing your website’s design, you must ensure that it is responsive and is just as visually appealing as when viewed on a computer.

By having a mobile responsive web design, you’ll target a broader range of audiences and allow visitors to explore information about you without switching to another device.

2. Simplicity Over Complexity

Developing a great web design for your startup is, in a way, a contest—you’re competing with other companies for the audience’s attention, after all.

However, it’s important to remember that your consumers don’t view your website in the way that you do. Your website visitors simply want to find what they need and determine whether you have it or not.

Visual complexity may impress a professional web designer, but a customer will only be confused and cause them to visit a different website.

Instead of bombarding potential customers with too many design elements, consider keeping it simple. By following standard layouts, you’ll have greater chances of motivating your website visitors to perform the desired action.

3. Include Quality Multimedia Content

Graphics and images are crucial to your web design. Besides the colour palette and design elements, you must remember to place attractive and creative images and graphics.

Remember to include the right amount of multimedia content, as too many pictures or graphics could take the visitor’s attention away from what matters.

Of course, visuals play a crucial role in creating a positive user experience aside from the blog articles, but you should know how to use them well.

The images or graphics you choose to include in your website aren’t just for decoration; they must help convey your brand’s message.

Happy african businessman using computer


Web design is a crucial part of establishing and boosting your online presence. With a well-designed website, you’ll be able to create a good impression on your audience and get more conversions.

As long as you work with a reputable web design agency, you’re sure to achieve your business goals!

Other things to consider are your brand identity and logo. Being a startup, your first impression counts even more.

If you’re looking for a trustworthy web design agency in Leicester to help you with your new website, you’ve come to the right place! At Whimsie Creative, our creative web design, graphic design and digital marketing services generate more leads and sales for your company without the agency price tag. Start your project today!

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