What’s the difference between a logo and a brand? That probably made you think. It’s likely you thought these two are the same, or you don’t know the exact distinction between the two.
Don’t worry; we’ll solve the problem here. By the end of this post, you’ll have clarity on the difference between a logo and a brand.
Simply put, a logo is a visual design element that includes a name, symbol, trademark and/or specific colours. A logo is a visual representation of a brand that is simple, memorable and timeless.
What you need to remember about a logo is that it’s not meant to sell anything. Instead, it’s a representation of a brand. Therefore, for the logo to be powerful, it should be a huge part of the brand.
The logo is one of many integral parts of a brand identity.
A brand’s meaning varies, depending on the perspective. For one, from a business owner’s perspective, the brand is the company’s messaging, positioning and communications.
While from an audience’s perspective, a brand is the business’s reputation that the company itself makes them feel and what their experience is like. A brand is also what they think of the business.
As you can see, what a brand means depends on the type of person who perceives it. However, a simple explanation is that a brand is made up of all the experiences of the people involved in it:
With that, a business owner can steer the development and growth of the brand and shape how the company will be perceived out there.
A brand is the sum of all expressions by which an entity (person, organization, company, business unit, city, nation, etc.) intends to be recognised.
Why You Need Both
Now, when it comes to a brand and logo, you can’t have one without the other. This is because these two are different and have different roles to play in the business world.
With that, the strategic and effective combination of these two essential elements is critical to your company’s success. Your brand is your company’s foundation, while the logo will serve as the visual shortcut to the trademark of your brand.
In today’s digital landscape, it’s more important than ever to market and promote your company, products and services with a consistent image and voice. You can achieve these through a powerful logo and a strong branding system.
Implement a Strong Logo and Branding System
Now that you know the difference between a logo and brand and how both are crucial to your company’s success, it’s time that you develop an effective strategy for a powerful logo design and branding.
This takes time, and it requires going within to unravel your brand’s identity and how you want people to see your company out there.
The good news? All the resources you need are easily accessible today.
In fact, you can even let a third-party company do these all for you—one with the skills and expertise in logo and brand creation.
From there, you can maximise your company’s presence, whether online or offline.
Learn more about why a brand style guide is important for your business.
A logo and brand should work hand in hand so you can be easily identifiable out there.
Again, one should not exist without the other. With this, are you ready to make your logo and brand work for your company? A well-planned strategy is the key.
You may be a startup looking for a new brand identity or an existing company in need of a rebrand. I can help with both.
Have a question? Get in touch today.