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Improve Your Website’s User Experience

How to Improve Your Website’s User Experience – Top Tips4 min read

When it comes to designing and building a website or improving your website’s user experience for your business, one of the key things that you need to think about is how it performs.

Of course, you want a website to look good and have all the information that it needs, however, you are also going to want to make sure that when someone clicks on your website, that they will be able to navigate it and use it easily.

This is known as User Experience Design or UXD and it is an important part of any website design process.

Want to know more about how to improve your website’s user experience? Here are some of our top tips on making sure that your website’s user experience is the very best that it can be.

Think about the flow

Visiting a website is like taking a walk down a path. You will move from section to section, taking a look at all the different things that you come across. Of course, the more obvious things are, then the greater the chance that you will notice them.

With a website you want to create a good flow, visitors are likely to notice things that you have on the top of your page, before moving on down to read the rest of the content.

It is important that you take them on a journey that is not only relevant, but that makes sense too. You want them to end up at a place whereby they are likely to get in touch or make an order, so try and work this route into your website, as well as avoiding any dead-end pages that don’t seem to take them anywhere of use.

Master the rules of scrolling

Website users are going to know that sometimes they need to scroll through pages in order to find the information that they need.

However, that said, if they do not know that more information can be found below the text that they are currently reading, then they won’t think to carry on looking.

So, if you do have a longer webpage, then make sure that they know that there is more content available further down the page.

It is also a good idea trying to avoid creating pages that are too long, as people may not want to read through it all and instead may click away from your website completely. A quick and easy way to improve your website’s user experience.

Consider your use of colour

Whilst colour is more about the visual aspects of websites, that doesn’t mean that it can’t have an impact on the usability of it.

This is especially true if you have someone who is colour blind accessing your website. It is important that you consider all eventualities when it comes to your use of colour and it is always a good idea to avoid the use of the colour blue (unless of course, it is for a website link).

You should also think about how the colours are going to work on mobile websites, screen glare is a contributing factor to this.

See how well your website loads

When it comes to websites we want them to load there and then, nice and fast. Website users want to find exactly what they are looking for and load it quickly, with minimal fuss.

This means that the loading times that your website has is important to look at. A delay of just a few seconds can be the make or break of someone clicking onto a different website.

There are things that you can do to try and make things seem quicker, you can show a skeleton of the key elements whilst the rest is loading. You can also make sure that the text loads before the images so that they can get busy reading what they need before they look at the images.

Check the speed of your website.

Keep mobile in mind

One thing that you should never forget when it comes to website performance is mobile users. Especially since the majority of people are going to use your website on their mobile.

You should make sure that the web pages that you have created are spaced out enough to be able to be accurately tapped on using a finger and you should also look at whether or not people need to double tap in order to gain access to webpages, as this isn’t possible on mobile.

Apply these tips to improve your website’s user experience!

As you can see, there are plenty of things that you need to think about when it comes to creating a website that is fully functioning and delivers the very best user experience. Make sure that you keep these things in mind and we can promise you that those who visit your website will be impressed by just how well it loads and performs whilst they are there.

Want to learn how to increase website conversions? Look no further.

1 Comment

  • Great post, Jordan. At GoPromotional we are always looking for ways to improve user experience. The use of colour has always played an important part in web design. Keeping mobile top of mind is also important.

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