8 Reasons Why You Should Hire a Freelance Web Designer:
Should I hire a freelance web designer / small agency or work with a bigger design agency?
What is best for my business?
Which of the two will be most cost-effective and get the project finished successfully and on time?
These are probably the sort of questions you’re asking yourself (or Google) right before you landed here. So, here are the answers:
Price is often the first and most important consideration. Freelance web designers are generally cheaper than hiring a design agency. You’re not paying for the usual overheads such the company office, employee costs, gym memberships, ping pong tables, etc.
When you hire a freelancer, you pay for the job that will be done for your business.
Hiring a freelance web designer offers convenience. No long-term contracts, no strings attached, no massive deposit to pay, no need to hire a new employee.
One-to-One Service & Communication
One of the most important reasons for a small business to hiring a freelance web designer is because they will be working with just one person.
You will benefit from a more personalised and responsive service, with your web designer spending the time to properly understand your requirements. With your website becoming more crucial in the digital world, this also becomes increasingly important.
Wide Skillset & Experience
Many freelance web designers will also have experience and skills in other areas of creative and traditional marketing. This makes them more versatile and able to provide a more flexible and tailored service for your business.
A web design freelancer is often a professional with various skills and experience.
As touched upon earlier in this post, they can also have experience in delivering graphic design, logo design, branding, email marketing, social media marketing, photography, copywriting, UX design, blogging, SEO and more. These skills combined are needed to maximise your website and ultimately your marketing’s performance.
Having one person being aware of how to make it all function together will help your business have fluidity and consistency, as well as being cost-effective.
Keeping up with the latest trends in web design is a must for freelancers who want to stay competitive amongst other freelancers and agencies. A good freelancer will be at the forefront, but at a lower cost.
Freelancers are usually part of a larger network of other freelancers who they can rely on to help out with other aspects of your marketing or even other business services and advice.
Aftercare & Service
Larger web design agencies do offer aftercare services, but you might find yourself in a long queue or have to pay higher rates to get priority.
Hiring a freelance web designer / small team will give you peace of mind with a quicker response time and a willingness to provide assistance. This is because of the one-to-one relationship you have or will develop with them.