Since the evolution of the internet and technology in general, everyone’s buzzing about graphic design in the digital world, and understandably so. What plenty of people may not realise is that contrary to popular belief, print design is still very much alive and well.
In fact, when it comes to effective marketing strategies, there’s a wide range of print designs that are downright vital for long-term success.
In order for graphic designers to be highly marketable, no matter how good they are at digital work, print design skills are crucial.
Print Design: Explained
Business cards, brochures, and billboards are key examples of printed media where print designs are utilised to their fullest potential. They are essentially the tangible, analog, “manual” version of digital designs such as websites with flash banners, photography, and graphics.
Much like digital designs, the whole point of print design is communicating a particular message to the audience through visual elements. Print designs are everywhere, despite digital designs seeming to take over the marketing industry. Advertising campaigns and brand marketing alike take key elements from printed material, no matter the industry.
Communication is the whole point of graphic design as a whole. Print will be necessary until the day that every single thing can get done and be projected through virtual means. This is why print pieces need to be captivating and very impactful in order to properly establish a long-lasting bond with the target audience.
There are several types of print design that are still very effective when used in traditional business marketing:
- Book covers and interiors
- Branded labels
- Branded packaging
- Branded shopping bags
- Business cards
- Greeting cards
- Store signage
Moreover, the publishing industry has a high need for print design in itself. A well-designed book cover can and will make all the difference in book advertising and sales.
Advertising and marketing alike will not be able to push forward at all without design. Print design is often seen as obsolete, but in truth, it’s still very important and works well when combined with digital design. It’s pretty much everywhere daily: newspapers, branded labels, and magazines, to name a few sources.
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