Web hosting is one of the most important investments when running a business website. Its success relies on a number of web hosting strategies, which you can get to grips with through this post.
What is web hosting?
To better understand the importance of web hosting, let’s first look into what it actually is.
In simple terms, web hosting is a server where all of your website files are stored. Although there are many types of hosting out there, these are the top three:
To narrow it down further, the most common type used is shared web hosting.
This allows many businesses to store their websites on the same server. For speedier websites, some choose dedicated hosting.
Those looking for extra reliability may go with cloud hosting – if one cloud fails, another steps in to save the day.
Why is web hosting important for your website?
Now onto the good stuff. Getting hosting right means more traffic and bigger revenue. Here is a breakdown of some of the key reasons why it is so vital to get web hosting spot on:
People hate waiting. Google doesn’t like it when you make people wait. To put things into perspective, 40% of visitors leave a website if it doesn’t load in as little as 3 seconds. So, to help with increasing your SEO rankings, speedy loading is the one thing you really can’t go without.[/vc_column_text]
Without having a safe, well-maintained website, you risk being hacked. If this happens, Google will begin to ‘distrust’ your website, which could lead to decreased SEO rankings. Good hosting ensures that all parts of your website are well oiled and they are running smoothly (antivirus and firewall, for example).
The idea of the World Wide Web would suggest that you can host your website anywhere in the world, but this is not quite the case. Google takes into account the IP address of your server and this affects your SEO rankings. To make sure your rankings are high, it is best to host your website in the same country as it operates. This can also help with the faster loading speed, so it’s a win-win.